Ray Maguire: calo di prezzo per la PS3? Prima gli affari!
Console tribe news - Ray Maguire: calo di prezzo per la PS3? Prima gli affari!
di: Giovanni MancaNegli ultimi mesi ha fatto molto discutere la decisione di Sony di non intervenire sul prezzo della PS3 in risposta alle mosse aggressive della concorrenza. Intervistato da VideoGamer.com in occasione della conferenza “The Gamer 3.0” tenuta a Londra, il manager di Sony Computer Entertainment Ray Maguire ha spiegato che le pressioni sul calo di prezzo arrivano forti da parte degli utenti ma che l’azienda deve prima salvaguardare gli affari e gli interessi degli azionisti. Aspettiamo il 2009?
Sony has rejected calls for a PS3 price cut in time for Christmas, claiming the perceived high price of the console won’t be an issue during the crucial holiday season.
Speaking to VideoGamer.com at the Gamer 3.0 conference in London yesterday, Sony Computer Entertainment managing director Ray Maguire said that while there will always be pressure on price from consumers, Sony “has a business to run” and has to “do the right thing” for its shareholders.
Microsoft has enjoyed a 360 sales surge in the UK following the price cut in September, which saw the Arcade cut to £129.99, the 60GB cut to £169.99 and the Elite down to £229.99.
When asked if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas, Maguire replied: “Well the pressure comes from the consumers obviously and so therefore there’s always pressure on price, but you know we have a business to run, and we have to make sure we’re doing the right thing for the shareholders as well.